And is a non-surgical facelift treatment founded on the premise that ultrasound energy directed into the face will prompt increased collagen production, thus tightening the skin, lifting jowls, and improving the general complexion. Unlike a surgical approach, the HIFU facelift can be administered without piercing the skin’s surface, and is, therefore, a great, non-invasive approach for anyone adverse to injectables, or ‘going under the knife’.